September 2021, NIO will enter its first overseas market by starting deliveries in Norway. Only a month earlier than the Norwegian launch, NIO confirmed it plans to enter Germany as well. Nonetheless, the NIO Germany launch is unlikely to occur this 12 months.
Throughout NIO’s Q2 2021 earnings conference call, William Bin Li, CEO, revealed that the company has its eyes on more European markets and Germany is certainly one of them. Nonetheless, it’s in no rush and needs to take it step by step, developing its footprint, perfecting operations in every country before moving onto the next.
Of course, we’re going to enter more markets in Europe, including Germany. For most of the products we’re going to deliver to Europe is going to be based on the NIO technology platform 2.0 except the ES8.
William Bin Li, Founder, Chairman, and CEO, Nio (Q2 2021 earnings conference call)
NIO’s line-up, which presently contains three SUVs – ES6, EC6, and ES8, will develop to 6 in 2022. The three new NIO fashions are prone to roll off the meeting line on the JAC-NIO manufacturing facility in Hefei, China, as the present vehicles. NIO has confirmed certainly one of them would be the ET7, a rival to Tesla’s Mannequin S. One of many remaining fashions will even be a sedan, seemingly competing with the Mannequin 3.
NIO to Introduce A Low-Cost Brand
NIO is planning to launch a new brand for low-cost EVs as well. Bin Li mentioned that the connection between the NIO and new mass-market manufacturers will probably be similar to Audi and Volkswagen or Lexus and Toyota. The models under the brand might function an alternative choice to models from budget EV manufacturers, including Aiways and MG, both of which are current in Germany. We doubt there’s a plan to launch this new model in Europe initially.